Reviving Sales Prospecting: Creative Strategies with Dominic Testo
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We kick off a 3-episode series on sales prospecting with Dominic Testo, Business Development Manager at Specialty Silicone Products and Founder of Tales of The Sales. Dominic, a top-tier sales hunter, joins us to revive the lost art of prospecting. We dive into why cold calling and true prospecting are fading—and share proven strategies to bring them back. From the mindset of elite sales hunters to creative prospecting techniques (like sending a bold “look at me” note with a silicone sample), trade show strategies, and the real challenges of sales management, this episode is packed with golden nuggets for sales pros and leaders.
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