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Reviving Sales Prospecting: Creative Strategies with Dominic Testo

March 27, 2025
30 min

Watch

We kick off a 3-episode series on sales prospecting with Dominic Testo, Business Development Manager at Specialty Silicone Products and Founder of Tales of The Sales. Dominic, a top-tier sales hunter, joins us to revive the lost art of prospecting. We dive into why cold calling and true prospecting are fading—and share proven strategies to bring them back. From the mindset of elite sales hunters to creative prospecting techniques (like sending a bold “look at me” note with a silicone sample), trade show strategies, and the real challenges of sales management, this episode is packed with golden nuggets for sales pros and leaders.

Guests

Steve Maxson
Steve Maxson
VP of Growth
With over two decades of experience in the medical extrusion and the MedTech industry, Steve specialize in transforming innovative concepts into scalable solutions.
Dominic Testo
Dominic Testo
Business Development Manager at Specialty Silicone Products
Dominic Testo have a strong understanding and knowledge of military grade silicones for defense and aerospace applications with expertise and focus on electrically conductive silicones designed for EMI/RFI shielding materials.